Social media helps in customer acquisition and retention. It also helps in building brands, listening to your customers and serving them better.
B2B marketers have been slowly increasing their focus on social media tools and channels in 2012; and in the year 2013 they are more likely to adopt social media for boosting their marketing efforts.
How to measure the success of B2B Social media?
When B2B marketers create valuable and helpful content, post it on websites and blogs. Use social media to distribute content and engage in conversations. When they are making their consumers’ lives easier and helping the prospects to shine in their organizations – that’s when brand value is created.
This results in – leads that convert to sales at a high rate. Well, that’s social media ROI!
Here’s a info-graphic which gives you the facts and figures; how B2B marketers are tapping Social media
The post Why B2B Marketers should take Social Media Seriously in 2013? appeared first on Lead Generation Blog, SEO News, Whitepapers on B2C & B2B Marketing.