Marketing has been traditionally 1 way until inbound marketing came into existence. Marketers have pushed products and services to customers through printed advertising. The effectiveness of a marketing strategy depends on the marketer’s ability to adapt with the technologies and tools available during the era. Maybe that was the best way to reach at them those days!
But with the dot-com boom and internet connectivity from the early 1990’s, much has changed within just 20 years! Marketers now have access to customer likes and behaviors – which makes targeting and segmenting prospects easy through the use of social marketing channels. Popular social networking sites – MySpace and LinkedIn made its way in 2003, while Facebook came into existence in 2004 and Twitter in 2006. We take to a journey through the history of marketing, with this infographic brought to you by hubspot.com
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