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R.I.P. TweetMeme
TweetMeme is was a service which used to aggregate and categorize all the popular links on Twitter. If you’ll recall, they were responsible for the original retweet button. The button was placed on...
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How to use Social Media for selling?
How Practical is Social media as a sales channel? We have used Social media channels for nurturing B2B & B2C leads and improve conversions of sales effectively on most of our social media campaigns...
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How Marketing evolved over the centuries – Infographic
Marketing has been traditionally 1 way until inbound marketing came into existence. Marketers have pushed products and services to customers through printed advertising. The effectiveness of a...
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How Narendra Modi is using Social Media?
Gujarat’s Chief Minister Narendra Modi reached one million ‘followers’ on the micro blogging site Twitter – more than any other Indian politician with the exception of Shashi Tharoor. He has over 6 lac...
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Google+ becomes 2nd Largest social platform globally
Twitter is the fastest growing social network globally We have come up with the latest data from Global web index; which illustrates the most actively used social media in 2012. Twitter has grown at...
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How to defend & improve your Online Business Reputation?
Just like real world – Building good reputation takes time and effort online too. The Internet is a permanent record of our past, and by design it never forgets anything posted online. The negative...
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Are you still using SEO tactics of 2005?
SEO as we’ve known over the last decade is a dying breed. Loophole based SEO tactics of 2005-06 that brought incremental search ranking advantages are being efficiently dealt with by Google and Bing –...
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Measuring Digital Marketing Success: Real vs Vanity Metrics
The digital world has developed faster than the tools needed to measure it. This lag has made it difficult for marketers to fully exploit the Web’s promise as the most target-able and measurable...
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Why B2B Marketers should take Social Media Seriously in 2013?
Social media helps in customer acquisition and retention. It also helps in building brands, listening to your customers and serving them better. B2B marketers have been slowly increasing their focus...
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How to create a Digital Marketing Plan for your customer
As digital marketing continues to evolve and consumer purchase cycles becomes more complex, marketers struggle to find ways to get the maximum returns on investment. In a recent survey conducted by...
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